As the digital age rises, electronic screens and intelligent algorithms dominate our lives. Nature quietly retreats behind asphalt roads and towering glass facades. Yet, there are still those who seek to rediscover the deep bond between humanity and the wild. A car should be more than a tool for city life. It should be a gateway to freedom and exploration.

In 2020, ROX was born to answer this calling. Named after the most primal force of nature—the rock—ROX brings together the world's finest technologies. With passion and responsibility, it creates the ultimate outdoor companion for those who dare to explore. ROX is more than a car brand. It is a symbol of a refined outdoor lifestyle. A global brand that inspires journeys filled with meaning and wonder.

ROX 01 sets a new benchmark in all-terrain performance for luxury new energy SUVs, featuring an advanced off-road cruising mode and an intelligent crossing system. Equipped with a front and rear three-in-one high-efficiency permanent magnet synchronous motor, the vehicle delivers an impressive, combined output of 350 kW and a peak torque of 740 N·m.

It accelerates from 0 to 100 km/h in just 5.5 seconds and has a top speed of 190 km/h. Inside, the ROX 01 boasts a tech-rich cabin with a 15.7-inch infotainment system, a 360-degree camera, and Level 2 ADAS. It is available in both 7-seat and 6-seat configurations.

"ROX is the bridge between people and nature. It opens the road to dreamlike adventures. It empowers every traveler to conquer the toughest landscapes and to witness the most breathtaking views."