Automak Automotive Co., one of Kuwait’s most prestigious automotive companies, proudly announces a groundbreaking partnership as the exclusive dealership of ROX Motor in Kuwait. The agreement was officially signed in Chengdu motor show, China, by Deputy CEO Omar Ghazi Al Omar, positioning Automak to bring ROX’s dynamic and innovative luxury adventure vehicles to Kuwaiti roads for the first time. This marks a transformative moment for Kuwait’s automotive scene, as Automak expands its portfolio with one of the world’s most exciting luxury and adventure vehicle brands.
Omar Ghazi Al Omar, AUTOMAK Deputy CEO emphasized the importance of this strategic partnership:
"This partnership with ROX Automotive goes beyond just adding a new brand to our lineup. It is about introducing a new era of driving in Kuwait—one where luxury, adventure, sustainability, and intelligent mobility become the focus. We are excited to offer our customers vehicles that not only stand out in performance and design but also inspire a lifestyle of luxury and excitement."
Expanding Luxury and Adventure on Kuwaiti Roads
ROX Automotive is internationally renowned for its high-performance vehicles, particularly designed to thrive in challenging terrains and off-road conditions, making it the perfect match for Kuwait’s adventurous and luxury driving culture. With ROX vehicles, drivers will experience advanced engineering, rugged capabilities, and cutting-edge technology, ideal for those seeking to explore Kuwait’s vast desert landscapes or navigate urban streets with confidence, style, and comfort.
ROX 01 sets a new benchmark in all-terrain performance for luxury new energy SUVs, featuring an advanced off-road cruising mode and an intelligent crossing system. Equipped with a front and rear three-in-one high-efficiency permanent magnet synchronous motor, the vehicle delivers an impressive, combined output of 350 kW and a peak torque of 740 NM. It accelerates from 0 to 100 km/h in just 5.5 seconds and has a top speed of 190 km/h. The standard range version offers an impressive total range of 1,275 km in hybrid mode. Inside, the ROX 01 boasts a tech-rich cabin with a 15.7-inch infotainment system, a 360-degree camera, and Level 2 ADAS. It is available in both 7-seat and 6-seat configurations
The partnership aims to transform the way drivers approach their automotive experiences. Whether it is discovering the rugged beauty of the Kuwaiti desert or enhancing weekend adventures with luxurious comfort, ROX’s versatile and durable vehicles offer unparalleled driving performance tailored for exploration and sophistication.
The signing ceremony in Chengdu was symbolic of the global ambitions shared by both companies. ROX Automotive’s commitment to engineering excellence aligns with Automak’s vision of providing world-class automotive experiences to the Kuwaiti market. This partnership will allow Automak to introduce a fleet of ROX models that deliver powerful performance, advanced off-road capabilities, and luxurious comfort, catering to both adventure seekers and everyday drivers looking for a luxury experience.
Exclusive Launch and Customer Experience
As the exclusive dealership for ROX Automotive, Automak is preparing for the highly anticipated launch of the brand in Kuwait, where customers will soon be able to explore the full range of ROX vehicles at Automak’s showrooms. Each vehicle will be backed by Automak’s renowned after-sales services and customer support, ensuring that every driver enjoys not only the thrill of owning a ROX vehicle but also seamless and premium ownership experience.
In addition to the robust performance and luxurious comfort of ROX vehicles, Automak will introduce exciting customization options and accessories designed to further enhance the driving experience, allowing customers to tailor their vehicles to their specific lifestyle needs—whether for extreme outdoor adventures or elegant, comfortable daily commutes.
A Partnership Built on Innovation and Trust
With this exclusive dealership agreement, Automak is poised to strengthen its leadership in Kuwait’s automotive sector, bringing cutting-edge brands and services to its growing customer base. ROX Automotive, known for pushing the boundaries of innovation, complements Automak’s long-standing reputation for reliability, performance, and excellence in customer service.
Speaking about the future of this collaboration, Omar Ghazi Al Omar added:
"We believe this partnership will resonate deeply with our customers who are eager for innovation, luxury, and an adventurous lifestyle. ROX Automotive’s cutting-edge technology and Automak’s dedication to service excellence will create a winning combination for our customers."
As both companies embark on this exciting new journey, Automak is committed to elevating the driving experience in Kuwait, offering unparalleled adventure, performance, luxury, and discovery for all ROX vehicle owners.
For more information about the exclusive ROX Automotive models and the upcoming launch, visit www.automak.comor contact our customer service hotline at 1845555.