Today marks a monumental moment in the automotive industry as the highly anticipated ROX 01 was officially unveiled to the Kuwaiti public at the luxurious Salhiya Mall, one of the region's most exclusive and sophisticated destinations.
In a spectacular ceremony that captured the essence of luxury, innovation, and cutting-edge design, the ROX 01 was revealed by an esteemed panel of industry leaders:

Mr. Hussam Al Kharafi, President and Mr. Ghazi Omar, CEO of Automak Group
* Mr. Omar Al Omar, Deputy CEO of Automak and Mr. Khaled Al Omar, CFO of Automak
* Mr. Yan Feng, CEO of ROX and Mr. Wu Yue, Vice President of ROX

Automak Group, a pioneer in the automotive sector and a trusted name in the Kuwaiti market, has always been at the forefront of delivering world-class vehicles and exceptional customer experiences. As a key partner in bringing the ROX 01 to Kuwait, Automak’s commitment to innovation, quality, and luxury aligns perfectly with the visionary standards of the ROX brand.
This exclusive unveiling follows the incredible success the ROX 01 has already experienced in the UAE and Qatar, where it captured the hearts of automotive enthusiasts and luxury seekers alike. The Kuwait reveal is a testament to the growing demand for the brand, as it expands its presence in the GCC region.
With its bold design, advanced technology, and unparalleled performance, the ROX 01 is set to redefine luxury driving in Kuwait and beyond. As we continue to push the boundaries of automotive excellence, we are proud to offer a vehicle that embodies the perfect blend of performance, style, and innovation.

A special thank you to all the partners, stakeholders, and guests who joined us today to celebrate this exciting milestone. We are excited to see the ROX 01 make its mark in Kuwait’s automotive landscape!